Image Via: Restoration Hardware
Restoration Hardware (RH) will debut its new luxury retail concept, RH Modern.
If you recall, RH made a transition about ten years ago from a store with a price point similar to Pottery Barn and Crate and Barrel, found in malls across America featuring smaller-scaled furnishings and nick-nacks. Now, when one thinks of Restoration Hardware, they probably think of one word — BIG. From their furniture to the large-scale showrooms to their price point and let us not forget the massive catalog that landed on our doorsteps not long ago.
Image Via: Restoration Hardware
This fall, RH is doing anything but scaling back, simply, they are doing what they do best and that is going bigger. In a 21+ minute video, Chairman and CEO Gary Friedman announced RH’s BIG plans:“the most innovative and new concept in the world of home design.” What is it? RH Modern. Gary Friedman discusses not only RH Modern but how RH plans to change the retail experience. With over 15,000 sqft in retail space in cities such as Tampa, Austin, New York, and Denver, where a floor will be dedicated to RH Modern alone. LA will receive a new store solely featuring the new line. In all locations, RH is aiming to create a feeling more like a home than a store. Where a customer says, “I want to live here”. While retailers are moving in the direction of online sales, RH is a strong believer that the customer needs to touch, sit and feel the furnishings. This is a vast difference compared to other retailers who are moving to tech rather than to brick-and-mortar.
Image Via: Restoration Hardware
RH Modern will offer specially curated furnishings, light fixtures, and decor with a modern-minimalist aesthetic with the quality one expects from the brand. One big trend for the line is the audience they are aiming for, the Babyboomers, those with a disposable income, looking for furnishings for their second and third homes.
Image Via: Restoration Hardware
Who wouldn’t want this cozy yet streamlined bedroom? I adore the oversized chandelier mirroring the massive paneled headboard. Those nightstands have me rethinking my own.
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For the brass and hardware obsessed – look no further! Anyone else in love with every single item in this shot?
While I wouldn’t consider RH to be on the cutting edge of Modern design, I am eager to pull some furnishings into the homes I design for my clients. I already have my eye on a few. If you know me, you will recognize that the I am in love with brushed brass, gold, and clean elements found in each piece.
Image Via: Restoration Hardware
What bookshelf dreams are made of.
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If you haven’t received the new 500-page catalog source book by French art director Fabien Baron yet, it will be hard to miss upon arrival. The brand integrates its RH Contemporary Art brand with RH Modern — expect warm greys, browns and creams featured within the pages, yet keep in mind color options are available as they always have been. RH Modern collections are conceived by designers including San Francisco-based Jonathan Browning; New York-based Barlas Baylor; Los Angeles-based Thomas Bina; London-based Timothy Oulton and Anthony Cox; and Netherlands-based Rudy Van Thiel Sr., and his sons Rudy Jr. and Frederick.
Image Via: Restoration Hardware
Along with RH Modern, RH Teen will be showcased with a dedicated website and a significate amount of retail space that is sure to catch consumers’ eyes.
The video can be viewed at the Company’s Investor Relations website, ir.restorationhardware.com.
What are your thoughts on the line and their approach to retail?
Will you be adding any of these furnishings into your modern manicured home?
